Bodhtree
Bodhtree Solutions is a tier two consulting company focused on delivering outsourced applications and analytics solutions for large enterprise brands.
The brand wasn't just redesigned - it was invented.
Bodhtree was formed by acquisition - two successful small companies became one. With that, the need for a new, modern brand required strategic thinking and design to compete with major consultancies in the Bay area.
The Challenge
- No visual identity and no starting point.
- A highly competitive space with many well-established incumbents.
- A business-model shift from mostly staffing to managed services made messaging and trust a challenge.
- No brand assets or collateral existed.
- Even the concept of a brand was lost - little appreciation for its potential value.
The Goals
- Develop a cohesive brand system that can scale across services.
- Merge technology and human symbolism in the logo system.
- Design logo, icon, type, and color to feel more modern, trustworthy, and legible.
- Design a website with UX clarity, clean navigation, and intuitive hierarchy.
- Communicate creative innovation while staying grounded in professionalism.
Custom Illustrations
Creative Execution
What made this project unique wasn't just the new look - it was the strategic direction behind it. The goal was to distill complexity into clarity and build a brand that feels as smart as the product it supports.
Clarity through structure
Simplified the visual system and messaging to create clear hierarchy and user understanding.
One system, many surfaces
Created a unified identity that translates consistently across web, pitch decks, internal tools, and print.
Meaningful symbolism
The Bodhi tree mark represents growth, intelligence, and awakening - core to Bodhtree's values.
Smart, human-centered tone
Combined modern typography and color to balance professionalism with approachability.
Brand in Action
The refreshed identity was applied across digital touchpoints - from product interfaces to marketing materials - ensuring it looks crisp and modern on screens of all sizes. The tree concept scales elegantly, providing a distinct yet professional visual tone.
Rich is an inspiring leader. The brand he and the team created for Bodhtree, and the team he built, was phenomenal in taking us to the next level.
Bridging legacy with innovation.
The new branding elevated Bodhtree's presence in the tech space, offering a visually unified identity that communicates growth, clarity, and modernity. It bridges legacy with innovation, setting the stage for the company's next chapter.
