Dust to Glory - IFC Films Release
A follow up project right on the heels of Step Into Liquid, Dust to Glory was an adventure unlike anything I've ever been a part of. As executive producer, I helped finance, market, and distribute the film for a successful release through IFC.
An all out action-adventure movie documenting the most notorious and dangerous off-road race in the world, the Baja 1000.
About the project
"Dust to Glory" was an intense undertaking as a filmmaker - again working with director Dana Brown, and co-producers Scott Waugh, and Mouse McCoy. The dream and ambition for this film was massive - cover a race over 1,000 miles of desert terrain in 32 hours.
- Premiered globally and distributed by IFC Films
- Celebrated for its cinematic photography and intense subject matter
- Contributed across financing, production, editorial, and distribution
Major motion picture approach to a niche genre
Working with an amazing crew for cinematography, music/sound design, camera and sound operators, fellow producers, and sound mixers who all believed in the story made for a surreal experience that was palpable on and off screen.
The Challenge
- Financing an independent film with a new production company
- Balancing storytelling in extreme conditions with high-quality production values
- Coordinating production across 1,000 miles in extreme conditions
- Delivering a cinematic narrative from raw, real footage and otherwise disconnected stories
- Getting Hollywood to pay attention to an off-road racing documentary
The Goals
- Capture the intensely human stories behind the horsepower
- Make audiences feel immersed in the desert and powerful vehicles
- Inspire awe without using CGI or any special effects
- Create a timeless experience that resonates beyond racing culture
- Win theatrical distribution
Reviews
Dust to Glory is exciting and often hauntingly beautiful....
Screenshots & Moments
Capturing the power, beauty, and chaos of the Baja 1000 - frames frozen in time that pulse with motion and grit.
Dust to Glory captured the imagination of casual observers and enthusiasts young and old alike to become a cult classic in the world of off-road racing.
Some wouldn't make it, others risk and lose everything. Some would make history and prove something to themselves greater than they could imagine.