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ECM - PCB Stator

PrintStator is a next-generation motor design platform that enables engineers to search, customize, and create electric motors using advanced PCB stator technology - all within a secure cloud-based environment.

ECM - PCB Stator

The Challenge

Despite the innovation behind PCB stator technology, the platform's previous interface did not reflect its sophistication or ease of use.

Key issues identified

  • Confusing onboarding for new users and engineers.
  • Lack of intuitive navigation and task structure.
  • Overwhelming technical data without contextual guidance.
  • Dated UI that didn't align with ECM's high-tech positioning.
  • Low engagement on key workflows like motor search and creation.

The Goals

Define and deliver a minimally viable product that could help onboard and service new customers as quickly as possible.

Key resolutions

  • Simplify the user journey across motor discovery and design flows.
  • Support complex data interaction with a modular, clean UI.
  • Highlight ECM's brand as innovative and engineering-centric.
  • Improve accessibility and UX for technical and non-technical users.
  • Enable future feature expansion through a scalable design system.
+42% Increase in task efficiency across motor catalog usage
+38% Higher user completion rate in the custom motor design flow
+61% Rise in user satisfaction based on onboarding surveys

How it came together

Design Process

  1. 01 Week 1-2

    Product Discovery

    Explored the ECM platform's technical structure, motor selection logic, and key manufacturing constraints.

  2. 02 Week 1-2

    UX Mapping

    Mapped user journeys from motor search to custom design creation, focused on simplifying complex flows for both engineers and non-technical users.

  3. 03 Week 3-4

    Wireframing & UX Validation

    Created low-fidelity wireframes and validated the experience logic through iterative reviews and stakeholder feedback.

  4. 04 Week 2-4

    UI Design System

    Developed a consistent UI system - typography, spacing, inputs, tables - designed to balance technical clarity with SaaS-style simplicity.

  5. 05 Week 3-4

    Hi-Fi Mockups & Delivery

    Finalized visual mockups and interactive flows for key modules (search, catalog, custom motor design), and delivered ready-to-dev screens.

ECM Platform Overview

The ECM PrintStator platform enables engineers and product teams to quickly configure, optimize, and generate high-efficiency PCB stator motor designs. With built-in design logic, performance simulation, and a comprehensive motor library, the tool eliminates guesswork and accelerates development.

Key product features

  • Search and filter optimal motors by speed, power, and torque.
  • Review real-time motor specs and performance parameters.
  • Instantly access motor configuration results based on live inputs.
  • Streamline workflows from motor search to design handoff.
The design, prototyping, and low-code implementation exceeded what we were even hoping for!
Angela Vellante Angela Vellante Technical Project Manager, ECM - PCB Stator

Better UX + a low-code implementation means a better product brought to life - with speed, quality, and efficiency.