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Fiberify

Fiberify is a double-sided marketplace platform that makes the delivery of fiber operations to telecom firms - infrastructure maintenance and repair - highly efficient, scalable, and reliable.

100,000 km of live fiber network managed per year

About the project

Fiberify is an all-in-one platform that empowers telecom operators and their suppliers to manage the cost and complexity of building, operating, and maintaining fiber network infrastructure - bringing diagnostics, field coordination, and case management into one system. I co-founded Fiberify and designed the product, and continue to serve on its advisory board.

The Challenge

Building a field-ready digital product for telecoms meant solving for complexity, scale, and high reliability under tight constraints.

Key issues identified

  • Fragmented workflows across departments
  • No unified view of fiber diagnostics or service issues
  • Limited digital tools for field agent coordination
  • Manual ticketing and case resolution
  • Lack of integration with external platforms (NMS, CRM, ERP)

The Goals

Deliver a unified, intelligent platform that supports proactive fiber management, field operations, and seamless case handling - all in one system.

Key resolutions

  • Streamlined workflows for real-time fiber monitoring
  • Built tools to coordinate on-site agent work
  • Centralized case and issue management
  • Developed a clean, technical UI for field teams
  • Established a scalable component system
30,000+ Service tickets managed per month
50,000 Assets digitally mapped
100,000 km Fiber network managed per year

How it came together

Design Process

  1. 01 Week 1

    Strategy & Discovery

    Product deep dive and UX breakdown

  2. 02 Week 2

    UX Architecture

    Wireframes and flow mapping

  3. 03 Week 3

    Visual Design

    UI concepting - dark mode, gradients, technical aesthetics

  4. 04 Week 4

    Prototyping & Delivery

    Final mockups and module visualization

Prototype first

Product Development Overview

Fiberify's product journey was shaped through a structured four-week design sprint that moved from system discovery to refined UI delivery - validating architecture and flows before a line of production code.

Rich greatly improved our product design and delivery in a way that made it not only more user-friendly, but also a delight to use, while quietly building a strong brand that gave us instant credibility in the market.
Mahesh Sriyapu Reddy Mahesh Sriyapu Reddy Founder / CEO - Fiberify

A unified, real-time experience for the Fiber optic rollout, operations, and maintenance of telecom infrastructure.

Bringing diagnostics, workforce coordination, and case management into a single platform gave providers new levels of visibility, speed, and control - enabling faster resolutions, reduced downtime, and scalable growth across live fiber networks.