Thoughts and writings on product leadership, zero-to-one, and building Afterpath.https://crichw.com/en-ushttps://crichw.com/notes/the-toughest-product-call/https://crichw.com/notes/the-toughest-product-call/Why we're building for professionals first - and how we scoped an MVP that means something.Mon, 20 Jul 2026 00:00:00 GMTBuilding AfterpathProductMVPhttps://crichw.com/notes/inspiring-afterpath/https://crichw.com/notes/inspiring-afterpath/After going through the named executor process 2x and losing the people I love the most, I founded Afterpath to help make the process less brutal.Tue, 14 Jul 2026 00:00:00 GMTBuilding AfterpathPersonalhttps://crichw.com/notes/the-mvp-trap/https://crichw.com/notes/the-mvp-trap/For a decade I defined MVP as wide and shallow. That changed (for good) when bootstrapping my own startup.Wed, 25 Mar 2026 00:00:00 GMTProductMVPhttps://crichw.com/notes/dear-figma/https://crichw.com/notes/dear-figma/I didn't break up with Figma - we just needed some space.Thu, 19 Mar 2026 00:00:00 GMTProductAIhttps://crichw.com/notes/upstream/https://crichw.com/notes/upstream/Asked to prove AI actually speeds up product design, I found the real acceleration isn't in delivery - it's upstream, before the work begins.Thu, 12 Mar 2026 00:00:00 GMTAIProducthttps://crichw.com/notes/founders-bargain/https://crichw.com/notes/founders-bargain/Unlearning the leadership habits that got me promoted - and finding speed on the other side.Tue, 10 Mar 2026 00:00:00 GMTBuilding AfterpathLeadershiphttps://crichw.com/notes/the-cost-of-bad-ux/https://crichw.com/notes/the-cost-of-bad-ux/The financial reality of poor UX design - from acquisition and churn to support, morale, and legal risk.Wed, 29 Nov 2023 00:00:00 GMTProducthttps://crichw.com/notes/building-for-real/https://crichw.com/notes/building-for-real/Raise your hand if you have never seen this photo before.Thu, 14 Apr 2022 00:00:00 GMTProduct