Notes
Thoughts and writings on product leadership, the discipline of zero-to-one, and building Afterpath - an AI-enabled platform for families and the professionals who guide them through life's hardest transitions.
Latest writing
The Toughest Product Call
Why we're building for professionals first - and how we scoped an MVP that means something.
-
Inspiring Afterpath
After going through the named executor process 2x and losing the people I love the most, I founded Afterpath to help make the process less brutal.
-
The MVP Trap
For a decade I defined MVP as wide and shallow. That changed (for good) when bootstrapping my own startup.
-
Dear Figma
I didn't break up with Figma - we just needed some space.
-
Upstream
Asked to prove AI actually speeds up product design, I found the real acceleration isn't in delivery - it's upstream, before the work begins.
-
Founder's Bargain
Unlearning the leadership habits that got me promoted - and finding speed on the other side.
-
The Cost of Bad UX
The financial reality of poor UX design - from acquisition and churn to support, morale, and legal risk.
-
Building For "Real"
Raise your hand if you have never seen this photo before.
No notes under that topic yet.